[November 9, 2021] TIGER Drylac® Canada has a developed a new exclusive ecommerce Webshop for its line of powder coating products. TIGER continues to innovate in digitalization of traditional business applications to inspire architects, designers, and custom coaters.
What is different about TIGER’s Webshop?
In addition to standard ordering, TIGER customer accounts have access to order options in various packaging combinations. The shopper is presented with a mix of Full Boxes (20kg), ½ boxes (10kg) or Mini-Pack (2.5kg) so they can pick and choose the best option for them.
An stoplight inventory system will signal the shopper regarding inventory position, so delivery expectations are clear before ordering.
“Digitalization is part of a mission to make TIGER Drylac easy to do business with”, explained Dan Simovic, Co-CEO of TIGER Drylac North America. “Our customer feedback told us that our order process should be updated, so we went to work on our Webshop.”
The TIGER Webshop is not the only recent introduction. Other digitalization efforts by TIGER include:
- A full Social Media program to better communicate Company and product info to target market segments
- Website Optimization that allows new customers to find the TIGER website easier in online search
- Text messaging programs that allow direct communication between busy coaters and TIGER Customer Experience or Sales Teams
- Online Training by experienced Technical Engineering staff, helping to troubleshoot or prevent common powder coating defects