TIGER core values


We appreciate each other, our cultural diversity, our different viewpoints and opinion differences. We have learned that we can come to an agreement and can agree to disagree. We appreciate that in our core we are all the same. We are all one.


Courage is an attitude that allows one to create new paths, not follow the ones already made; to sail into ‘blue oceans’, to burn old bridges and find the strength to build new ones.

Courage helps to overcome fear. There is an old story about a little boy who was woken up by a nightmare he had every night. In his nightmare he was being chased by a huge TIGER, and just before the TIGER caught up to him, the boy would wake up terrified and crying.

His parents were desperate since neither talking about it nor taking medicine was helping. One day, they decided to take the boy to see an old shaman. The shaman sat the boy next to him and asked him to tell him the recurring dream. After the boy finished explaining his nightmare the shaman whispered a few words in his ear. After that, the boy slept night after night. His parents were happy that the nightmares had stopped and asked the boy: ‘what did the shaman say to you?’, ‘how did he make the fear go away?’ The little boy answered: ‘he told me, let the TIGER eat you!’


Curiosity is an attitude that sparks innovation. Curiosity is this wonderful attitude we carry from our childhood, cultivate and cherish as adults. This dynamic prevents us from becoming static. ‘The one that has stopped to become better has stopped to be good’. 

Curiosity goes hand in hand with our other core value of Courage. With these attitudes combined we can cross borders, look further away, sail into new blue oceans, explore new territories and generate new solutions that make TIGER customers EXPERIENCE EXCITEMENT.



We firmly believe that our TEAM Spirit is a key success factor to the leadership position TIGER has achieved. To us 1 + 1 equal 3.

Often times, we experience how powerful the intelligence of a group is. Through gatherings, meetings and workshops, we always manage to bring this group intelligence to the surface. Our open concept meeting format, sitting in circles with no tables, lets the energy flow, listening, speaking and having dialogues encourage this ‘surfacing’ of intelligence even further.

When it comes to TEAM, we have learned a lot from the geese. As with geese, we actively communicate with one another, we have clarity on where we are headed to, change positions every once in a while, have high and lows, times of stress and times for relaxation, go through crises together, back each other up and celebrate together.

TEAM for us means clarity on Who drives the bus and whom the buck stops for, and Who owns the results for what part. TRUST in each other, RESPECT for one another and APPRECIATION for each contribution are the foundation and motivators for the success of our TEAM.



the six most important words I agree it was my mistake.

the five most important words You did a great job.

the four most important words What is your opinion ?

the three most important words I appreciate it !

the two most important words Thank you.

the most important word We

the least important word “I”


Openness for TIGER has two dimensions; SPEAKING and LISTENING. We SPEAK to each other openly and honestly and we listen carefully with unbiased views.

For us, speaking openly and honestly means expressing what we are thinking (as we say in Austria ‘we put the fish on the tisch (table)’). This means that whenever things arise we put them in the center of our agenda and address them with courage (even if the matters have a fishy taste to them) allowing for open discussion. 

We practice what we preach which makes us genuine and trustworthy people.

Walking the talk makes us reliable leaders.

Talking honestly is well phrased by Jack Welch’s one word answer to GE’s global success: CANDOR!

Listening, as a second dimension of openness, means we are open to other people’s viewpoints. We learned that listening means much more than letting the other person finish the sentence. Listening means accepting what the other person is saying without any prejudice or preconceived notions. At TIGER, listening has become so important that a special document was created specifically for this – TIGER in Dialog.


Enzo Ferrari, the Italian race car driver and entrepreneur, defined his success by two values: ‘Passione e Potenza’ (Passion and Power) in what we do. Passion need not be explained, it can only be felt. Go out there and feel the TIGER power!


Have you ever stopped to think about the fine line between accepting and respecting someone? Respect is on a much higher level. Respect for each other prompts ‘fair play’, which means ‘We kick the ball, never the person.’


Trust is one of our strongest foundations. We trust one another.

The basis for trust is that ownerships are clearly assigned. Everyone in the TEAM knows what they are responsible for, what part of the value chain they own and what portion of the process depends on them in our quest to achieve customer satisfaction.

Trust is built over time. It starts from the moment you join TIGER. A simple rule we live by: ‘If you employ them, trust them! If you don’t trust them, do not employ them!’


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